Privacy & cookies

By Dash Beauty B.V. is responsible for processing personal data as described in this policy.

Do you have a privacy question or wish to exercise a privacy right? Please email info@bydashbeauty.com .

The data we process depends on how you use our website and services. It may include:

• name, address, place of residence and delivery address;
• email address and phone number;
• account and login details;
• orders, returns, payments and purchase history;
• information you provide to our customer service team;
• newsletter and marketing preferences;
• technical data, such as IP address, device, browser, cookie data and website usage;
• information about suspected fraud, misuse or payment risks;
• business contact and billing details when you contact us on behalf of a company.

We only request data that we need for the relevant purpose.

We may use personal data for:

• processing, taking payment for and delivering orders;
• handling returns and refunds;
• managing a customer account and wishlist;
• answering questions and complaints;
• personal product advice and customer service;
• sending service messages, such as order and shipping confirmations;
• sending newsletters and offers where you have given consent;
• improving and securing our website;
• analysing website usage and store performance;
• preventing fraud and misuse;
• meeting tax, administrative and other legal obligations;
• establishing, exercising or defending legal claims.

We only process personal data when there is a valid legal basis. Depending on the situation, this is:

• Performance of a contract: for example, to process or deliver your order, or handle a return.
• Legal obligation: for example, for our financial and tax records.
• Legitimate interest: for example, for security, fraud prevention, customer service and limited analysis of our services.
• Consent: for example, for newsletters and non-essential cookies. You can withdraw consent at any time.

We do not sell your personal data. We only share data when necessary for our services, when you have given consent or when we are legally required to do so.

Depending on the services you use, we may share data with:

• Shopify and parties supporting our webshop, hosting and technical functionality;
• payment providers and pay-later services offered at checkout;
• carriers, such as PostNL or DHL, to deliver your order;
• accounting and administrative service providers;
• email, customer service and marketing service providers;
• analytics and advertising partners, but only insofar as consent or another valid legal basis exists;
• advisers, insurers, regulators and public authorities where necessary or legally required.

Where needed, we make agreements with parties processing personal data on our behalf about security, confidentiality and the permitted use of data.

Payments are processed through secure payment providers. Available payment methods are shown at checkout.

By Dash Beauty does not normally receive your full credit card or bank details. We do receive information needed to determine whether a payment was successful and to process a refund.

If you choose Klarna or another pay-later service, that party may independently process personal data and carry out a credit or fraud assessment. That payment provider's privacy policy and terms also apply.

Some of our service providers or their systems may be located outside the European Economic Area.

When personal data is transferred internationally, we or our service providers arrange an appropriate legal safeguard, such as an adequacy decision or standard contractual clauses approved by the European Commission.

We do not retain personal data for longer than necessary for the purpose for which it was collected, unless a statutory retention period applies.

We send you newsletters, product updates and offers when you have subscribed or when otherwise permitted by law.

You can unsubscribe at any time using the unsubscribe link at the bottom of our emails or by contacting info@bydashbeauty.com .

Unsubscribing from marketing does not affect necessary service messages about, for example, an order, payment, return or account.

Our webshop uses cookies and similar technologies. A cookie is a small text file that may be stored on your device when you visit a website.

For cookies requiring consent, we first ask you to make a choice through our cookie banner. Refusing or later withdrawing consent does not affect necessary cookies.

You can manage your choice through the cookie banner or the privacy settings available on our website. You can also delete cookies through your browser settings.

We take appropriate technical and organisational measures to protect personal data against loss, unauthorised access, misuse, alteration and disclosure.

Our website uses a secure connection. We also restrict access to personal data to people and parties who need it for their work.

No system is entirely risk-free. If you suspect that your data or account is not properly secured, please contact us as soon as possible.

Depending on the situation, you have the right to:

• request access to your personal data;
• have incorrect or incomplete data corrected;
• have data erased;
• restrict processing;
• object to certain processing;
• receive your data in a portable format;
• withdraw previously given consent;
• lodge a complaint with the Dutch Data Protection Authority.

Send your request to info@bydashbeauty.com . We may request additional information to verify your identity and prevent data from being disclosed to the wrong person.

Our webshop is not intended to collect personal data without consent from children for whom the law requires the consent of a parent or legal representative.

We cannot always verify a visitor's age. If you believe we are processing a child's data without valid consent, please contact us so we can investigate.

Our website may contain links to external websites, payment providers and social media platforms. Use of those services is subject to the relevant party's privacy policy.

By Dash Beauty is not responsible for how an external party processes personal data outside our own website and services.

We may amend this privacy and cookie policy when our services, systems or legislation change.

The most recent version is always available on our website. We will inform you of a significant change where reasonably necessary.

Last updated: July 2026.